N.I.C.E. (acronym for New Italian Cinema Events) is a non-profit Cultural Association founded in 1991 by a group of professionals from the film industry.

The purpose of the association is to promote contemporary Italian cinema abroad through the organization of festivals and cultural exchanges.

The main mission of the festival is to promote abroad the works of Italian filmmakers, especially those who are creating their first and second films. This aims to increase the circulation of works by young directors who can convey the transformations of a country in continuous evolution, which, in the public's imagination, may appear static and stereotypical, but is actually rich in new impulses and tensions.